Associate Director - Marketing - eCommerce

Marketing :

- Work with marketing to identify the best initiatives to build awareness and encourage trial

- Deliver and execute on initiatives like - increased repeat purchase, increase share of basket offers etc. - through marketing insights

- Improve traffic to the category.

Promotions :

- Create promotions to drive revenue, margins, etc.

- Own both creation and execution of promotions calendar including special occasions (Diwali, Valentine's day, etc.)

- Work with buying and inventory planning teams to reduce inventory where needed

Pricing :

- Develop the right pricing policy - identify opportunities for giving customers value through intelligent and limited discounting

- Use discounting to drive portfolio mix and achieve strategic goals

Merchandising :

- Develop and execute plans to showcase the right products

- Identify cross-selling and upselling opportunities

- Own the customer experience in the category - make navigation, discovery easier. Save the customer time

- Improve the conversions of the category.

Sales :

- Should be able to chase sales target.

- Stay on top of changing trends and strategic priorities through in-depth data analysis to predict customer behavior

- Should be able to take measures to improve the bottom line

People leadership :

- Build, retain and groom a strong team to deliver across functions

- Set goals, define KPIs and ensure team tracks effectively towards goals