Associate Director - Marketing

Associate Director - Marketing - Female Candidate Only

Objective of this role -

To contribute in business growth through different marketing activities which are aligned with business expectation and supporting stakeholders towards common goal of the organization.

Roles and Responsibilities -

- Actively participating in Annual Operating Plan (AOP)

- Developing marketing plans and strategies to help establish the brand

- Designing and implementing branding, positioning and pricing strategies.

- Crafting and executing digital, advertising, communication and creative strategies.

- Ensure brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material).

- Analysing consumer behaviour and determining customer needs and preferences.

- Develop & Execute Marketing Strategy

- Long Range Strategic Planning (LRP) - 5-year strategic plan development including Distribution Strategy, Marketing Strategy, Product Strategy, Supply Chain Strategy & People Strategy

- Product Marketing & Development - Portfolio & Product Lifecycle Management

- Marketing Communication - Integrated Marketing Campaigns (ATL, BTL, Digital & PR) working with External Agencies (Advertising, BTL, Event, PR & Media)

- Pricing (Strategy, Benchmarking, Analysis, Execution)

- Market Research & Competitive Intelligence

- Strategizing Sales Promotion & Trade Marketing (Mechanic Loyalty Program, Channel Schemes, Rebate Programs, Trade Promotions, Influencer Management Program)

- Identifying opportunities to reach new market segments and expand market share.

- Monitoring competition and industry trends.

- Training & People Development.

Personal and Professional Traits

- Team Player

- Strong stakeholder management

- Good written and verbal communication skills

- Customer focused attitude

- Strategic thinking mindset

- Analytical skills

- Negotiation skills

- Good understanding and working proficiency on MS office tools

- Influencing skills

Desirable Values

- Menschlichkeit (Humanity)

- Partnership

- Commitment

- Entrepreneurial Spirit

Qualifications and Experience

- Preferable Engineering and Master's in Marketing Management with 15+ years of experience in managing distribution channels, indoor-outdoor brand campaigns