Associate Director - Marketing

Job Title - Head- Marketing and Brand

Location - New Delhi

Position Summary

Overall responsibility for all marketing and branding activities of the group

Principal Accountabilities

Strategy & Growth

- Conceptualizing, implementing, monitoring marketing strategies

- Responsible for the identification of new business opportunity size, based on research to validate & support strategic decision making

- Creating and embedding high-impact global success models that drive business results

Branding:

- Establish and build sustainable global brand for our companies

- Responsible for the development of product communication concepts for key product launches including consumer validation as needed

Customer Management

- Responsible for developing and managing a network of client contacts to understand

- customer industry dynamics and maximize new opportunities

- Responsible for development of strategies for customer differentiation

Business Activities

- Responsible to develop holistic global marketing plans for each vertical/business and their execution.

- Responsible for all campaign management

- Responsible for integration with internal stakeholders (Operations, Sales, etc) to ensure all strategic plans are in tandem.

- Responsible for developing customized, innovative value propositions for clients

- Responsible for all Marketing Communication (including PR) of the organization

Team Related

- Responsible for the creation and management of a marketing team onshore and off-shore

Qualifications

Essential - Master degree in business, sales and marketing or equivalent training in business or marketing management

Desirable – A technical qualification / certification.

Key Competencies & Experience

Essential

- 12 – 15 years experience in marketing roles of which, a minimum of 4 years in the role of a head / deputy head of the function

- Minimum 3 years experience of marketing to the US markets

- Demonstrate analytical rigor and proven ability to synthesize data and formulate conclusions/recommendations

- Should have US market exposure (preferably onsite) with expertise in digital media

- Marketing with good Web analytics and SEO/SEM skills

- Broad-based brand skills – with extensive experience in customer-driven brand engagement in B2B and B2C.

- Solid business acumen, with the ability to align brand & marketing strategies to the

- Near- and long-term business priorities of the company.

- Strong analytic skills and extensive experience working with marketing analysis and metrics.

- Superior presenter of ideas with clarity, simplicity, passion and vision.

Desirable

- Marketing of technology / operational excellence solutions-B2B & B2C

Advantageous

Exposure to Retail, Technology industries

Send in your updated profile if the profile interests at aakriti.shah@vcustomerrecruitment.biz

Alternately reach out to me in case of any clarifications.

Aakriti Shah
Human Resources
9911553649