Associate Director/Head - Content Management - FinTech

AD Content

Role : Build content as a key strength area for Brand & leverage it strategically to deliver on key marketing objectives

Skills :

1. Ability to build a content engine

2. Content Org

3. Content Strategy

4. Content Architecture

5. Building right agency capability

6. Ability to extract output from the engine

7. Operating system to churn sharp & engaging content

8. SOPs

9. Way of partnering with brand and PR

10. Well versed with the processes of producing content

Persona :

1. 8-12 years of work experience in creating engaging content

2. Has an exceptional portfolio of work which he/she can showcase from his/her experience

3. Should have managed content creation internally and not just getting it done via external agencies

4. Typically found in Head of Content/Head of Social Media and Content kind of roles in consumer internet companies