Associate Director - Growth - IT

Location:Bangalore/Bengaluru

Experience:7 to 14 Years

Skills Required: Marketing, Digital Marketing, Digital Strategy, Product Marketing, GTM, Performance Management, Team Building,

Roles:

- As the head of Growth Marketing and User Growth you'll ideate a GTM strategy in partnership with product, growth and sales

- Build a lean growth team to lead all channels

- SEO/ inbound/ performance marketing/ email/ online activations/ Referrals/ Integrations with other platforms / Digital Brand Building etc

- You will completely own the product-led growth motion to expand the user base of the product through our freemium and self-serve plan to grow the MAUs across all geographies primarily India, US, UK, SEA

- Create the organic/inbound expansion strategy for SEO

- Plan and Execute the paid marketing and email campaigns to ensure sustained growth

- Build and nurture the community of designers/ brand/ marketing as a persona for brands in industries like retail, finance, sports, Food and Bev and emerging D2C brands

- Create an account-based outreach strategy for our top 500 accounts via LinkedIn/ thought leadership content/ events

What we are looking for?

- 8-10 years of experience in Digital/ Growth Marketing

- Tech/ SAAS/ entrepreneurial experience especially growing in US as a geography is preferable

- Experience in building online GTM and proven track record of delivering results- Ability to lead initiatives, build partnerships, analyze data and insights

- Creative approach to growth

- Curiosity to experiment with various channels

- Basic working knowledge of online marketing - Keyword research, email tools, outreach strategy, Ads ecosystems is preferable