Associate Director | Engagement &amp; Retention Marketing | Fintech Startup | Bengaluru | 5+ years Job Description: - Create and manage a full funnel marketing strategy for our social partners with a strong focus on engagement, retention, loyalty, and referral across digital channels (Push, SMS, Email, WhatsApp, Paid, Organic and other channels) - Collaborate cross-functionally with Design, Product, Engineering, and Data Science to deliver compelling new personalized customer journeys. - Create scalable strategies and systems for content personalization. - Establish a strong understanding of the interests and behaviours of our customer segments to build a foundation of user insights to produce actionable recommendations for growing engagement within each segment. - Define and monitor KPIs, produce and communicate insights, and make relevant course corrections to drive core business metrics. - Generate data-driven hypotheses and conduct experiments to inform overall engagement strategy. - Leverage marketing and analytics tools such as Mo Engage, Lead Squared, Google Search Console, to measure impact of content efforts and diagnose opportunities for optimization. - Understand user pain points and develop a user-first experience through skilled analysis to address consumer needs. - Drive execution and delivery of initiatives Attributes we are looking for: - 5+ years of work experience in lifecycle, or growth marketing at a high growth organisation preferably in Fintech or a Social commerce industry - 2+ years of experience in B2C internet industry is a must - MBA from Tier 1 college or BTech from a renowned college or university is a must - Strong influencer and executioner, with the ability to translate recommendations into results. - Relevant marketing experience of multi-channel Engagement and Retention programs - Experience leveraging a complex marketing automation / email marketing platform. - Strong analytical background and data driven, demonstrating the ability to understand key performance drivers and ability to execute against findings. - Great excellent written and verbal communication skills - Strong results orientation, proven record performing to aggressive growth targets.

Bangalore

Associate Director - Engagement & Retention Marketing - FinTech Startup  

Associate Director - Engagement & Retention Marketing - FinTech Startup   ,Job Description for Associate Director - Engagement & Retention Marketing - FinTech Startup   in Career Studio in  Bangalore for (5-7) years of experience. Apply Now!

Job Description for Associate Director - Engagement & Retention Marketing - FinTech Startup   in Career Studio in  Bangalore for (5-7) years of experience. Apply Now!