Associate Director/Director - Digital Marketing - Internet/Online

Key Responsibilities : 

- Lead overall revenue responsibility across a portfolio, with focus on 5x revenue growth within the next 2 years.

- Directly responsible for digital marketing strategy, media planning of over 10-15M USD and attributed revenue, across global markets.

- Lead performance marketing across all digital channels to deliver on revenue and CAC targets for the entire portfolio of senior executive programs.

- Lead a team of high potential digital marketers and build the team for scale.

- Lead strategic projects and growth hacking initiatives; work with the product, and analytics team, across USA and India, to improve product experience and drive customer acquisition.

- Work cross-functionally with Tech, Analytics product & Creative teams to solve problems and improve performance of marketing campaigns.

Preferred Experiences :

- Experience of 10+ years in growth marketing with 5+ years of experience across performance marketing.

- Understanding of Digital marketing tools that can enhance the performance and help optimise spends.

- Experience in managing high volume budgets, in excess of $5mn annually.

- Created high business impact and worked in high growth b2c start-ups in growth marketing and preferably in user growth function.

- Experience with digital marketing of premium products will be an added advantage.

- Highly data driven and analytically very strong.

- Have excellent understanding of channels like Google, Facebook and LinkedIn for performance marketing along with exposure to other channels.

- Led a team of high growth individuals and led quarterly OKR for the team.

- Experience in senior stakeholder management.

- Excellent communication & presentation skills with great project management expertise.