Associate Director - Direct To Consumer - FMCG/Food Bevarages

Our client is a leading player in the FMCG/ Foods & Beverages industry.

Responsibilities:

- Responsible for building up and managing the D2C platform for the beverages brands

- Continuously review and evolve the business model and set up all business, marketing and operations metrics

- Develop and run performance marketing campaigns along with agencies across acquisition, retention and affiliate programs

- Develop, track and analyze indicators for marketing and sales success

- Frontend with agency, backend with product, tech teams for website management, content creation, creative strategy, communication plans

- Category management for brands across the product range

- Manage pricing strategies, consumer promotions and product visibility

- Lead and improve end to end consumer experience and leverage tools to sharpen consumer understanding

- Project manage and liaise with product, tech, customer care, cross functional teams and agencies to achieve desired results

- Responsible for demand planning, inventory and warehouse overview

- Manage and deliver the topline & bottom-line of the business

Skills & Experience:

- 7-11 years of experience

- Master's Degree/ PG from a Tier 1 Premier B-school

- Should have worked in FMCG/ Foods & Beverages

- Mandatory experience managing and building up the D2C channel

- Ability to work effectively in a high growth and dynamic environment

- Due to heavy inflow of applications, we apologize for a delay in responding as we will only be able to connect with shortlisted candidates given the paucity of time.