Associate Director - Digital & BTL Marketing - Automotive

Customer Acquisitions through

DIGITAL:

- Drive online leads via performance marketing, Social media marketing, and online promotions

- Plan and execute all digital marketing, including SEM, marketing database, email, social media and display advertising campaigns

- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

- Identify trends and insights, and optimize spend and performance based on the insights

- Brainstorm new and creative growth strategies

- Collaborate with internal teams to create landing pages and optimize user experience

- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints

- Collaborate with agencies and other vendor partners

BTL MARKETING:
 
- Drive destination marketing for all the store's Pan India to drive fall to the stores

- Closely monitor cost & performance of all the activities to drive sales from marketing initiatives

- Liaison with internal teams to drive walk-ins

- Brand - Ensuring a strong brand positioning and recall, and driving visibility and footfalls to each store, while delivering on the brand messaging of quality, reliability and generics at lower price, Improving the visual standards of the store, as per the brand guidelines of the company

- Store Branding - Constantly updating and managing in- store and ambience branding to meet communication objectives and drive footfalls and conversions.

- Campaigns - Running local level campaigns to drive store or regional level targets

- Loyalty program - Increasing market share through customer loyalty programs.