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11/09 Avinash
Lead at CareerNet Consulting

Views:6476 Applications:283 Rec. Actions:Recruiter Actions:24

Associate Director - Customer Planning & Programs - FMCG/FMCD (8-14 yrs)

Bangalore Job Code: 741848

- Customer Backed Planning: Triangulating the AOP, MOP to customers, through MAC, TPC, OO-ON-NN metrics.

- Personalization: Identifying and creating actionable and relevant customer cohorts for greater personalization specially for the pinned/business backed merchandising and CRM charters

- Customer Analytics: Working with the analytics team to understand and create actionable customer cohorts, build insights driven by analytics, customer surveys and MR and identify strategic customer programs and communication channels

- Driver Analysis for all Customer Cohorts : New to Repeat to Loyal or New to OTB to Churn, Event Cohorts etc

- Driver Analysis for Sale/Activation and Event Cohorts


- Creating a data unification strategy for 2P partners.

- Working closely with Product and Tech to create a unified customer view, including delivery and planning for all kinds of media, Own, paid digital and also customer/data partnerships

- Policy, Governance and Product Liasioning for Pricing and Promotions

- Insights and Performance tracking for Merchandising Tools: Like Whitelisting, MGD, GO etc

- Desire and ability to think from the Customer's hat

- Experience in Consulting / Strategy/ Analytics

- Ability to translate strategies into execution plans and take them to completion

- Analytical ability, logical reasoning with a strong competency in Excel

- Ability to connect with people across teams & levels

- Strong bias for Action

- Knowledge on Merchandising, program management will be an added advantage

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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