Associate Director - Category Marketing - FMCG

This role is only for Female Candidates.

- Candidates from Tier 1 Colleges, Batch pass outs: 2009, 2010 and 2011 having exposure to handling categories like Personal care, Home care, Staples, Snacks Beverages, Packaged Food, Baby care, Dairy - only relevant and eligible for this role-

Job Role :

Customer understanding :

- Design and run consumer research programs

- Be the voice of the customer internally

- Understand needs - even those that the customers themselves may not realize

- Stay on top of changing trends and strategic priorities through in-depth data analysis to predict customer behavior

Pricing :

- Develop the right pricing policy

- Identify opportunities for giving customers value through intelligent and limited discounting

- Use discounting to drive portfolio mix and achieve strategic goals

Merchandising :

- Develop and execute plans to showcase the right products

- Identify cross-selling and upselling opportunities

- Own the customer experience in the category - make navigation, discovery easier. Save the customer time

- Identify the parameters customers use to make decisions and ensure catalog richness

Marketing :

- Work with marketing to identify the best RoI initiatives to build awareness and encourage trial across channels - SEM, SEO, TV Commercials, etc.

- Understand SEM, SEO and E-mail marketing - identify the right keywords, reduce SEM costs while increasing conversions of website visits to orders

- Creating Offline and Online Affiliate Programs to increase offtake and customer acquisition

- Creating thematic marketing campaigns and implementing the same with the marketing theme

Promotions :

- Create promotions to drive revenue, margins, etc.

- Own both creation and execution of promotions calendar including special occasions (Diwali, Valentine's day, etc.) - Work with buying and inventory planning teams to reduce inventory where needed

Catalogue :

- Own catalogue content creation lead catalogue photoshoot; content creation, drive this via internal catalogue; marketing teams

- Drive better conversions through catalogue improvement & enhancement basis customer insights

Operations :

- Work with internal sourcing, quality & design team to track key project milestones, ensure processes are followed for review ; reporting of the same

- Work with buying and sourcing teams to plan inventory; inward as per requirement, ensure inventory sufficiency & reduce non-selling inventory