Company Profile: A pioneer in the field of E-commerce and has a dominant presence in various product categories spanning across books, music, video, computers, electronics, mobile phones healthcare, personal product categories etc.. Started in 2007 company had at least 100% growth every quarter since founding. It is the largest e-com player in india. - Backed by a significant funding, company is rapidly expanding its network of warehouses, distribution centers, procurement operations and 24/7 customer support teams. - It offers rich exposure in managing the complexities and challenges of a high-growth business environment. It's a unique opportunity to be a part of a team that is changing the way people shop in India, thereby defining the future of e-commerce in the country. Sell-side : Responsible for the traffic required for the category on a daily basis - Involves Planning for the merchandizing for the category across all touch points - Responsible for the Performance marketing for the category - includes owning the metrics on SEO, SEM, Affiliates for the category - Handles the CRM for the category - owning the planning and evaluation of the Push Notifications and Mailers - Responsible for handling the GTM for launches from a sell perspective - Responsible for all consumer engagement metrics - including efficient search, merch and browse. - Responsible for driving higher conversions for the category - Responsible for the content creation for the category to drive higher customer engagement - Responsible for driving alliance offers for category - including bank, telco, data and other third party offers - coordinating with respective central teams - Responsible for business planning for the category - Intra month tracking of sales targets and taking actions basis that from a sellside perspective - Responsible for consumer experience for the category - Responsible for the consumer experience for the category - including being incharge of all sellside activities to drive the experience roadmap for the category with the product teams Customer understanding -&nbsp; - Be the voice of the customer internally - Understand needs - even those that the customers themselves may not realize - Stay on top of changing trends and strategic priorities through in-depth data analysis to predict customer behavior Pricing -&nbsp; - Develop the right pricing policy - identify opportunities for giving customers value through intelligent and limited discounting - Use discounting to drive portfolio mix and achieve strategic goals Merchandising -&nbsp; - Develop and execute plans to showcase the right products - Identify cross-selling and upselling opportunities - Own the customer experience in the category - make navigation, discovery easier. Save the customer time - Identify the parameters customers use to make decisions and ensure catalog richness Marketing- &nbsp; - Work with marketing to identify the best RoI initiatives to build awareness and encourage trial across channels - SEM, SEO, TV Commercials, etc. - Understand SEM, SEO and E-mail marketing - identify the right keywords, reduce SEM costs while increasing conversions of website visits to orders Promotions -&nbsp; - Create promotions to drive revenue, margins, etc. - Own both creation and execution of promotions calendar including special occasions (Diwali, Valentine's day, etc.) - Work with buying and inventory planning teams to reduce inventory where needed

Bangalore

Associate Director - Category - eCommerce 

Associate Director - Category - eCommerce  ,Job Description for Associate Director - Category - eCommerce  in Talent Crop in  Bangalore for (6-11) years of experience. Apply Now!

Job Description for Associate Director - Category - eCommerce  in Talent Crop in  Bangalore for (6-11) years of experience. Apply Now!