Associate Director - Campaign Analytics - SAS - Banking

Looking for Campaign Analytics professionals for a Banking Major.

- Experience in SAS is mandatory

Key skills required :

- Hands on experience in Campaign Analytics, Campaign life cycle management including campaign planning, design, execution etc.

- Should have worked on Campaign Performance Analysis, Pre-Campaign & Post-Campaign Analysis, Campaign Response Modeling, Campaign Development & Execution, Campaign ROI Analysis etc.

- Experience in Predictive Modeling and Statistical Modeling.

- Statistical techniques like Logistic Regression, Linear Regression, Segmentation, Clustering etc.

- Experience in SAS and BFSI domain is mandatory