Associate Director - Brand Marketing - eCommerce

Roles and Responsibilities

- Looking for candidates with strong experience in Brand Marketing

- Define brand personality in line with company vision and mission, and Develop Brand strategy, marketing tactics, and activities to drive the brand.

- Build and lead Digital Marketing team, Marketing Communications Team; Drive Storytelling and develop content and compelling storylines and continuously engage audiences.

- Build and Lead the Marketing communications, and drive integrated campaigns

- Driving Digital Marketing, Performance Marketing, and Brand Marketing ATL & BTL programs as per agreed marketing calendar.

- Work closely with Decision Science to build prediction models in order to optimize re-engagement strategies.

Desired Profile:

MBA from tier 1, must have experience with a start up and e-commerce company.