- Will be primarily responsible for looking after top-of-funnel business growth & brand development in India and NRI markets. The role requires extensive collaboration with internal teams (Product, Digital Marketing, Sales) & external partners (Creative & Media Agency). Must have the ability to judge creative work with the lens of efficacy and memorability. - We are looking for someone who can drive growth, while being frugal - Low cost/effort - high impact orientation. - Someone who is an original thinker and who can objectively & critically analyze work. Must have the ability to challenge authority. What you will do in this role : - Directly drive metrics like Customer Acquisition, Search volumes, SOV, SOE and brand metrics such as Awareness, Consideration & Affinity - Influence metrics like Revenue, Engagement and Retention - Work on new ad campaigns with the creative agency - Work with the media agency to schedule & execute media plans - Evaluate campaign performance at a market / segment level - Discussing new ideas, running pilots & driving growth - Weekly reviews & monthly planning discussions with the leadership team What you should have : - At least 8-11 years of experience in FMCG/e-commerce Brand Marketing - MBA from IIM/ISB/SP Jain - Experience in dealing with Creative & Media Agencies - Experience in executing a 360-degree campaign - Experience in building AOPs & Go-to-Market strategies for new products - Understanding of digital marketing and the growth levers it can offer - Strong consumer orientation - Insight mining & research focus - Data forward thinking, but must have the ability to take qualitative calls based on judgement - Critical thinking & the ability to question status quo Brownie Points : - Advertising & Promotion spends management - PR & Social Media knowledge - Presentation skills

Mumbai

Associate Director - Brand Marketing - ConsumerTech - IIM/ISB/SP Jain 

Associate Director - Brand Marketing - ConsumerTech - IIM/ISB/SP Jain  ,Job Description for Associate Director - Brand Marketing - ConsumerTech - IIM/ISB/SP Jain  in Indusion Consulting in  Mumbai for (7-12) years of experience. Apply Now!

Job Description for Associate Director - Brand Marketing - ConsumerTech - IIM/ISB/SP Jain  in Indusion Consulting in  Mumbai for (7-12) years of experience. Apply Now!