Associate Director - Brand & Creative - Advertising Firm

- 12-15 yrs of experience

- Combination of Communications Testing and Brand Health Tracking

- Good to have from Kantar

- Communications Testing - Ad, Idea, Concept, Animatic, Finish Film, etc.

- Brand Health Tracking - Performance Measurement (Rating/Progress), Field Work/Consumer Visit, Awareness Consideration Unit, etc.

- Tools exposure - Millward Brown Link OR IPSOS tool

- Should be from Agency having client side experience

- Will front face EU team

- Should have Quantitative Research - Primary Research exp.

- Should have team management (size - 3 to 4 people).

- Lead presentations to stakeholders

- Strong Stakeholder management skills

- Supplier side and / client service experience in either Brand health tracking and/or Content development

- Deep research methodology knowledge, experience driving business impact via Insights projects

- Experienced storyteller leveraging insights/consumer data and ability to shape deliverables for sr. (non insights) audience

- Experience of working with global, regional and local teams of insights professionals a plus

- Strong leadership and influencing profile: Motivates action through fact-based, inspirational material; Has a track record of identifying and championing new processes for improving fact-based decision making. Can synthesize multiple, disparate data sources into compelling growth strategies. Formulates a strong POV and can articulate future scenarios;

Is an exceptional story-teller.

- Strong collaborator: Interested and motivated by working with others. Actively creates and participates in opportunities to co-create solutions.

Role :

- to lead the team supporting the global insights capabilities (Europe) to extract value from the ADA & BMS tools. The key ask is to create a culture of a high performing team - ensuring the highest quality deliverables and drive efficiencies.

Core accountabilities :

- Oversee project-based reporting led by the team and ensure Sector needs are met.

- Manage and assign workload across the team in partnership with the Ada/BMS Leadership team

- Provide Consulting to ensure we drive insights into action

- Oversee completion of foundational learning whitepaper analyses (e.g. Superbowl Anatomy of a Great Ad, Gen Z, Next Big Innovations, Trending Ingredients and Flavors, etc.)

- Provide sr. support to Insights teams in presentations of high-profile projects

Capability development:

- Develop the team capabilities, motivation and engagement levels

- Support direct subordinates through mentoring & coaching in growing their functional and managerial capabilities

- Set and monitor performance goals for evaluation of direct subordinates

- Drive team motivation and retention

- Leverage and develop internal knowledge and team efficiency through productivity optimization and digitalization projects

- Supervise/secure onboarding and on-job trainings for newcomers

- Increasing the marketing savviness of the team

- Identify opportunities for scope expansion

Acts as Owner - Continuously seeks new growth opportunities; ability to navigate ambiguous and completely new ways of working within

PepsiCo

- Customer Centric - Constantly innovates to create value through business impact leveraging Ada/Zappi / BMS platform data

- Raise the Bar on Talent - ability to bring people along; proven track record engaging stakeholders with effective communication; leveraging

high diplomacy skills to bring different people/ perspectives to a common place

- Focuses & Gets Things Done - Pragmatic ability to balance need for process/discipline and embracing agile ways of working; always looks for

ways to simplify workflow and reduce obstacles