Associate Director - Biddable

Responsibilities of the role:

- Analyse, track and optimize on an ongoing basis effective benchmarks for measuring the campaigns performance including keyword/placement bids, account daily/monthly budget caps, impression share, quality score, CTR, conversion rate and other important metrics and proactively make strategic recommendations to meet campaign goals and improve performance.

- Communicate with internal stake holders on project development, timelines, and results. Work closely with the other team members to meet goals.

- Monitor and administer analytics dashboards and key reporting MIS tools and regularly make recommendations for improving the data available.

- Stay ahead of the competition by analysing, keeping pace and regularly documenting search engine and PPC industry trends across web and mobile platforms, and adopting new/best practices on an ongoing basis.

What you will need:

- Relevant experience of 5-8 years in PPC/Performance marketing roles

- Expertise in Web analytics

- Through understanding of Google AdWords

- Understanding of Bid Management Tools

- Number Crunching