Associate Director - B2C Sales - EdTech

Job Description:

- This role would be responsible for managing the entire B2C sales for the assigned products/BU to drive greater value for the business. He/she would manage and drive the inside sales teams.

- Develop the business plan and execute the sales strategy

- Complete responsibility for P&L

- Handle revenue targets of USD 12 Million and above

- Handled a team of minimum 80-100 members, which includes Inside Sales Managers, Associate Business Managers & Business Managers

- Cost-efficient customer acquisition and ensuring a high volume of daily transactions

- Build & manage a strong sales team with a deep understanding of consumer buying, marketing tools, PR and CRM

- Initiate and coordinate development of action plans to penetrate new markets

- Establishes productive, professional relationships with key personnel & vendors in assigned products

- Collaborate and provide support to other functional teams to achieve company objectives

- Providing necessary training to the sales force on product knowledge, institutional dealing and customer handling

- Define, track and improve key metrics. Collate and analyze key daily/weekly/monthly data on various performance parameters and report key findings

- Generate new product ideas, enhancements to the existing product and collate requests from both internal and external requestor

- Undertake market research and be an expert with respect to the competition

- Analyze internal systems and recommend enhancements to improve productivity

- Coordinate with the marketing team to execute online marketing strategies for lead generation and sales

- The role reports into the VP, where apart from managing the entire sales & service function for the assigned BU, the position also plays a critical role in business

Desired Candidate traits :

- Minimum of 8 years of experience in the Sales domain

- Experience in managing a large sales / tele-calling team

- Strong analytical abilities & good interpersonal skills

- Experience in driving P&L for a BU

- Proven leadership and ability to drive sales teams

- MBA (preferably tier 1) along with an engineering degree would be preferred