Associate/Content Writer - Inbound Marketing - eCommerce

Our client is an online start-up in B2B fashion space. The company, through an online product, makes it easy for sellers to procure the latest fashion garments at a click of a button. The company works with various clients spread across India.

Our client is building technologies, products, platforms and services, and cutting-edge supply chains that will work for the next billion Indians who have fundamentally different needs - access, language, selection, supply chain, financial, cultural, operating in distributed, chaotic and unstructured environments.

The company founders are people who are serial entrepreneurs and are now working to bring efficiency in the whole supply-chain system.

They are, thus, looking to onboard an inbound marketing specialist who will play a key role in the execution of content marketing strategy. S/he will work on new and interesting products for B2B users, and develop engaging marketing content and initiating effective marketing programs. The role will give you an opportunity to work with a cross-functional team from Business, Product, and Design.

As a Content Writer, you will:

1. Build and manage a rich content/editorial calendar that attracts a qualified audience to our owned properties (including blog posts, whitepapers, ebooks, reports, webinars, infographics, etc.)

2. Write useful content and wide array of content including blogs, whitepapers web content, social media, campaigns, etc

3. Ideate, research and write on topics and trends to ensure content is relevant, search-friendly and meaningful for our B2B users.

4. Write content & copy for the website, online/offline ads, infographics, videos, etc.

5. Edit and repurpose existing content pieces

6. Measure and monitor the performance of the content

You should have:

1. A Graduation/Post Graduation in any stream

2. 2-4 years of content writing experience, especially digital content

3. Exceptional written and verbal communication skills

4. An ability to work on multiple projects at the same time

5. A will-do attitude

6. An ability to think on your feet

7. Basic knowledge of SEO (it's a huge plus)