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04/08 Hemlata
Senior Recruitment Researcher at Hunting Cube Recruitment Solutions

Views:917 Applications:225 Rec. Actions:Recruiter Actions:33

Associate Brand Director - Market Research & Consumer Insights - Internet/Online (7-15 yrs)

Gurgaon/Gurugram Job Code: 1135997

Associate Brand Director- Market Research and Consumer Insights


The Associate Brand Director- Market Research and Consumer Insights, will be a part of our branding team who'd help us build, measure and raise brand awareness. The person will work across all levels and departments of our organization to set up a brand tone for our product(s) and drive visibility, engagements, and user acquisition.

- Analyze brand positioning and consumer insights

- Lead Market Researches in all key markets across all our products/games

- Drive studies around consumers' Motivations/Barriers around our range of Real Money Gaming products

- Ability to conduct both qualitative and quantitative studies esp. in the tier-2&3 cities in India

- Lead the consumer engagement from both brand and product side through actionable insights derived from consumer surveys/studies

- Lead the creative and brand positioning of our product(s)

- Grow our brand and build communities among Real Money Gaming enthusiasts

- Conceptualize and execute brand campaigns across all media, both digital and offline

- Translate brand elements into plans and go-to-market strategies

- Manage a team of marketing people working on brand initiatives

- Lead creative development efforts for our product(s) for all social media platforms

- Measure and report performance of all marketing campaigns, and assess ROI and KPIs

- Monitor market trends, research consumer markets and competitors' activities

- Work closely with media planning agencies, production houses and market research companies

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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