Associate Brand Director - Market Research & Consumer Insights - Internet/Online

Associate Brand Director- Market Research and Consumer Insights

The Associate Brand Director- Market Research and Consumer Insights, will be a part of our branding team who'd help us build, measure and raise brand awareness. The person will work across all levels and departments of our organization to set up a brand tone for our product(s) and drive visibility, engagements, and user acquisition.

- Analyze brand positioning and consumer insights

- Lead Market Researches in all key markets across all our products/games

- Drive studies around consumers' Motivations/Barriers around our range of Real Money Gaming products

- Ability to conduct both qualitative and quantitative studies esp. in the tier-2&3 cities in India

- Lead the consumer engagement from both brand and product side through actionable insights derived from consumer surveys/studies

- Lead the creative and brand positioning of our product(s)

- Grow our brand and build communities among Real Money Gaming enthusiasts

- Conceptualize and execute brand campaigns across all media, both digital and offline

- Translate brand elements into plans and go-to-market strategies

- Manage a team of marketing people working on brand initiatives

- Lead creative development efforts for our product(s) for all social media platforms

- Measure and report performance of all marketing campaigns, and assess ROI and KPIs

- Monitor market trends, research consumer markets and competitors' activities

- Work closely with media planning agencies, production houses and market research companies