Assistant Vice President - Usage BTL - NBFC

Scalene works People Solutions LLP is hiring AVP - Usage BTL for one of the Leading NBFC Client.

Job Description -

Will be responsible for managing activation & growing spends as part of portfolio team.

1. Manage to deliver on Retail spends, actives rate, spends per card target for the Portfolio

2. Achieve Retail spends target through segmented & targeted programs based on usage, activity and other portfolio cuts

3. Track Revolver Transactor behavior with an aim to grow revolvers and non- term interest income for the portfolio.

4. Conduct regular competitor analysis, identify and implement new services or enhance existing services to drive spends, and offer customer centric offerings features for all card products.

5. Drive spend initiatives for selected mass portfolio seasonal and ongoing based on analytical support through BTL ATL marketing. Propose & implement strategy to change customer behavior while driving usage. Drive spends for select spend categories.

MEASURE OF SUCCESS

- Spends, Spends / Account, Actives Rate

- Asset Revolve Rate,

- Creation of Spend properties to leverage various spend occasions

- Tracking of portfolio spends basis spend category, Vintage, Sourcing Channel & spends behavior.

- Work with other departments like finance, audit and customer services to ensure smooth running of the programs.

SKILL SETS REQUIRED

Excellent Analytical Skills

- Team Management Skills

- Excellent Communication Skills

- Excellent execution skills

- Ability to build cross functional relationships to create synergies

- Good knowledge on Consumer and Competition behavior and Credit Card Market Dynamics