ROLE : The AVP - Product will play a key role in driving the Fin-Tech initiatives of Indiamart. The ideal candidate will have technical and product expertise to lead spared Head Product Management and Product Marketing business.
RESPONSIBILITIES :
- Product : Serve as a thought leader for our Product Management and Product Marketing business. Create the product roadmap, plan user experience and lead go-to-market activities.
- Technology : Work closely with technical teams for development and launch of new product features.
- Marketing : Develop marketing strategy and manage programs that drive awareness and organic demand. Co-ordinate with brand, marketing and PR teams.
- Research : Continuous stay on top of competition and industry trends in the market for Product Management and Product Marketing business.
- Positioning : Develop product messaging to differentiate our Product solutions from other players.
- Customer Life Cycle : Interact with customers regularly to understand customer journey and assess the engagement levels to design solutions to improve customer retention.
- Operations : Organize and oversee customer insight, grievances, reconciliations and various promotion/ training initiatives including workshops, webinars, trainings, and events.
- Cross Function : Work closely with sales and servicing teams to know their pain areas and provide them tools to facilitate the product adoption
- Presentation : Periodically review and present the performance of KPIs and action plans to management.
SKILL SETS :
- 8+ years of experience in a technology driven product role.
- Ability to work together with cross functional teams in a highly dynamic work environment.
- Strong business and marketing acumen.
- Must have deep understanding of core e-commerce sorting product (High traffic over the website) in Indian markets.
QUALIFICATION : B Tech + MBA
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