Assistant Vice President - Marketing - Retail Banking

Given below the position details with a Leading Bank.

Job Title: AVP Marketing Lead for Retail Banking & Consumer Durable

Location: BKC Mumbai

Job Description :

- Responsible for creating marketing plan for the - Retail Banking & Consumer Durable Business of the Bank

- Execution of the marketing activities for the above business.

- Co-ordination with business and external marketing agencies.

- Develop marketing strategy for the portfolio of services in line with the business objectives

- Ensuring optimum utilisation of marketing spends within budgets

- Develop product positioning and messaging that differentiates products in the market

- Product launch plan the launch of new products and releases and manage the cross-functional implementation of the plan

- Strong written & verbal communication skills

- Strong organizational & analytical skills