14/06 Amruta
Senior Consultant at Perfman HR

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Assistant Vice President - Marketing - Media (10-13 yrs)

Mumbai Job Code: 709373

- 10+ years of experience of designing and executing marketing campaigns and exposure to insights driven marketing innovations.

- Determine the marketing strategy and budget by striking the right balance between various modes marketing.

- Build a brand map for the channel, that is based on strengths and areas of focus for the brand and enhance the equity of the brand.

- Lead brand campaigns and ensure optimization of channel brand equity and attainment of brand equity targets as per the marketing and business plan.

- Drive marketing, PR campaigns and events based on the strategy, evaluate effectiveness and tweak approach as required.

- Constantly scout the market to keep tab of the marketing landscape, USP of marketing agencies, new entrants, etc.

- Identify marketing agencies based on their strengths and the events requirements.

- Manage relations with existing vendors, and evaluate performance of the marketing agencies during campaigns and provide feedback as required.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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