Assistant Vice President - Marketing - Luxury - Retail/Hospitality

Job Title AVP - Marketing

Department / Division- Marketing

External Interface

- Agencies: Creative, Advertising, Public Relations, Market Research, Event Management, etc

- Media - Print & electronic

- Retailers

- Corporates

- Local municipal authorities/ government and other regulatory bodies

Minimum Qualification

- MBA (Marketing) and/ or Post-graduation in Public Relations (Mass Communication, etc.)

Minimum Experience - 12 - 18 years of experience.

Special Skills/Attributes

(required for performing the job effectively) - Good exposure to creatives

- Knowledge of branding and promotions

- Sound understanding of PR, media, etc

- Exposure to large scale event management / execution.

- Good exposure to Digital Marketing

- Knowledge of pricing / budgeting

- Exposure to Marketing of Luxury or bridge to luxury in retail or hospitality preferred

Overall Purpose/Objective

Of the job Drives the marketing strategy and revenue maximization efforts for the Centre through client sponsored events, internal events, selling of signages and other revenue generating initiatives. Also responsible for implementation of the advertising, branding and public relations strategy in order to increase consumption/ footfalls and enhance trading density.