Assistant Vice President - Marketing Analytics - BFSI

Looking for professionals having experience of 8- 10 years into Analytics for Campaign Analytics Team.

SAS is mandated with BFSI Domain experience

Minimum 3+ years of experience in Campaign Analytics.

Description:

Business/Department Objectives:

The key requirement for the role is the ability to understand the business, develop data-driven solutions to address business problems and independently manage end-to-end project communication with business partners, mentor junior analysts, lead by example, etc. The individual will possess the ability to work in teams and display a proactive learning attitude

We are looking for self-motivated individuals who are comfortable working in bigger teams. A flexible, positive and mature mindset to deal with ambiguities of complex business problems is a must.

Core Responsibilities:

- Data Extraction and Data Manipulation: Take ownership in extracting data from various data sources. This would require an understanding of the project objectives and data requirements, working with the huge databases to meet the data needs for the project. The Principal Analyst is expected to play an SME role ensuring understanding of end-to-end data processes, system, architecture, etc.

- MIS Reporting and Data Analytics: Undertake complex analysis to accomplish the project objective. Code, test and execute information systems projects. Standardization and efficient production of MIS reports across NA - achieved by having a standardized data flow, common definitions of metrics, consistent MIS formats leveraging the existing MIS available. The Principal Analyst is expected to play a significant role as a process expert and business point of contact for these key initiatives.

- Presentation of Results: The individual would be expected to independently design presentations to summarize the result of analysis

- Business Knowledge: Develop an understanding of the domain / function. The individual is expected to develop domain expertise in his/her work area

- Teamwork: Develop cross-site relationships to enhance leverage of ideas. Set and manage partner expectations. Coach and mentor junior analysts by sharing business, functional and technical expertise

- Communication and Relationship: Independently manage end-to-end project/partner communication across the various levels in the organization. It is extremely critical to develop and maintain smooth relationships with partners across business units.

Day-to-Day Responsibilities:

- Design and Development: MIS and business reporting (BAU and ad hoc), business analysis, other data requirements (code, test and execute) and assist with simple analytics requirements (this is not a modeling/complex analytics role)

- Work closely with partners across business units to understand project requirements, timely delivery and partner communication with 100% accuracy and solving business problems

- Act as point of contact for specific deliverables and lead projects and delivery (hands-on)

- Develop consistency across reports and develop meaningful dashboards and publish them, share best practices across information solutions group

- Timely partner communication and attending business calls

- Data driven solutions and working on critical initiatives, identify opportunities to drive data analytics solutions, identify opportunities to create to deliver value add to the business and lead them.

Key Deliverables:

- Design and development of MIS / business reporting and ad hoc analysis

- On-time delivery and quick TAT, multitask and manage multiple projects independently and helps junior analysts deliver, provide technical/non-technical guidance, as required

- Planning and prioritization, and partner communication; lead new transitions within tight timelines

- Automation of BAU, develop self-service solutions and deliver business value

- Ideas and suggestions for continuous improvement, and contribution to organizational initiatives

- Communication - effectively communicate strategic considerations with team, partners and senior management

- Share best practices across SIS groups and implement best practices, drive data and analytics solutions

- Interact and present results to senior management