ABOUT THE ROLE - In this role, you will be responsible for strategizing, budgeting and executing medium-long term marketing strategies for your business vertical. As the head of marketing for your business vertical, you will liaise with the business head and the central marketing team, collaborate on projects and bring strategies to life. - You will also work closely with the sales team to capture consumer insights and build the learnings into new marketing experiments, sales enablement collaterals and product development. - The nature of the projects will range from understanding and defining customer segmentation to their acquisition, retention and engagement. Building brand awareness (online/ offline), forging strategic partnerships, creating own branded properties, devising and implementing growth hacking plans will be a few of the key business drivers that will fall into the work domain. - Prepare a 360 degree marketing road-map for the business with medium (3-6 months) and long-term goals (1 year) - Brainstorming new ways of segmenting potential customers and means of communication, leading to quick-test pilots (what works/what doesn't) to increase relevant user-traffic - Identification of new markets/opportunities for growth in India (Tier 2-3) and International markets - Budget and execute multi-channel lead acquisition strategy (digital/offline) in conjunction with the business team's requirements - Develop, implement, and refine retention marketing strategy to drive cross-sell/upsell and improve DAU, WAU, MAU - Build an experimentation framework and conduct A/B experiments with clear success/failure metrics to improve funnel effectiveness and also feed back into the product what consumer journey influencing experiments can be turned into product features to broaden the funnels. - Measuring and reporting performance of growth marketing campaigns at a cohort level and assessing against goals (ROI and KPIs) - Define an effective communication personalisation strategy basis user behaviour on platform and deploy recency, frequency and monetary value based optimisations - Partnering with the creative teams to advise on compelling ad copies (Images & content) for various mediums and channels, developing test ideas, and managing A/B testing WHY SHOULD YOU JOIN - Work with the best: Learn from leaders who have built the Company from the ground up. Work with down-to-earth, highly experienced, and insanely ambitious colleagues. - Continual growth and impact: We have over 10 million users, and we- ve more than tripled our revenue year-over-year. Touch the lives of millions of young students. Watch your work make an impact on achieving Toppr's goals. - As the business grows, you grow: We look at you as someone with the potential to make the Company a $10B company and become the future CMO. - Great exposure to all parts of the business: You will partner with and be exposed to every team: an unparalleled opportunity to learn about all the nuts and bolts of a business. - Complete ownership: You- ll have the freedom to strategize, drive daily operations, and run experiments to increase the revenue and EBIT. KEY QUALIFICATIONS - MBA/PGDM from Tier I Business School and/or B. Tech. from a Tier I college (IITs, BITS, NITs) with overall 7+ years of experience - 4+ years working experience in digital marketing and/or product growth - Deep understanding of Mar-Tech a must - Prior experience with content-led marketing is a plus - 2+ years of strategy consulting experience is a plus WHO YOU ARE : - We are looking for a well-rounded candidate with 7+ years of work experience. The candidate has to be a first principle problem solver - Having a deep understanding and expertise in digital marketing tools & brand-marketing with at least 4+ years of digital marketing experience handling performance marketing efforts for digital-first brands will be instrumental for this role. B2B/ B2C sales experience or/and product experience in tech companies will be an added advantage To be successful in this role, you'll need to have the following skills: - Creative: You are curious to understand customer needs, journeys and pains and can create vibrant campaigns that resonate with customers, compelling them to take action - Analytical: Keen interest in evaluating product/market situations, analyzing data, and transforming it into actionable marketing strategies. - Leadership: You have an eye for great talent and the ability to unlock the potential of high performing teams. - Communication: Ability to convey the right message and connect with people. - Self-driven: Willing to roll up your sleeves and get things done. - Collaboration: Strong communication skills with the ability to communicate across the organization. - Problem-solving: Comfort working in an unstructured environment that requires solving complex, open-ended issues with incomplete data and little direction.

Mumbai

Assistant Vice President/Director - Marketing - Internet/Online - IIM/MDI/ISB/FMS 

Assistant Vice President/Director - Marketing - Internet/Online - IIM/MDI/ISB/FMS  ,Job Description for Assistant Vice President/Director - Marketing - Internet/Online - IIM/MDI/ISB/FMS  in Gateway Search in  Mumbai for (7-9) years of experience. Apply Now!

Job Description for Assistant Vice President/Director - Marketing - Internet/Online - IIM/MDI/ISB/FMS  in Gateway Search in  Mumbai for (7-9) years of experience. Apply Now!