Assistant Vice President - Digital Marketing - BFS

Role : AVP

Job Purpose :

- Drive strategic marketing efforts for Asset & Liability Products to achieve business objectives

- Deliver Acquisition, Spend & Engagement through extensive offline, digital & owned assets and use analytics for tracking, optimization & deliver ROI

- Multi layered & intensive stakeholders management across Business Partners, Agencies (Media, ATL & BTL creative) and Economic Departments

- Define & implement innovative Digital First solutions across the suite of products, such as online acquisition, volume increase and customer experience for New To Bank and Existing customers