Assistant Vice President - Corporate Marketing - IT

AVP - Corporate Marketing

This is a senior level leadership role and the incumbent will be responsible for overall product launch, driving go-to-market campaigns, digital marketing strategy, branding, devising content writing, PR & Media.

Industry & GTM program

- Work collaboratively with Sales teams to create strategic marketing plans to support Sales pipeline and revenue objectives.

- Good experience in US & mature markets.

- The incumbent is accountable for overall product launch, relaunch, regional go-to-market campaigns, and new market entry initiatives.

- Guides in end-end in driving go-to-market campaigns from a marketing standpoint.

- Support Consultant co-branding activities from a marketing standpoint.

Content Marketing

- Devise content marketing strategies to help improve sales pipeline, and conversion ratio, establish thought leadership in key areas, and increase revenue and profitability

- Manage creation of effective marketing/sales collaterals, white papers, communiqus, presentations, etc.

- Oversee content creation for website, blog, social channels, etc., ensuring relevance, effectiveness, and correctness of published content

Branding

- Participate with Senior Management/VP to develop marketing and brand strategies to support Organizational/ business goals.

- Ensure consistent branding across all touch points

- Maintain, update, and publish branding guidelines

Digital Marketing

- Devise a comprehensive Digital Marketing strategy and define programs that use digital & social media marketing to increase visibility, drive engagement, and establish thought leadership

- Responsible for Digital Marketing team to ensure effective use of digital channels to meet sales and marketing objectives

- Align content to SEO goals to improve search engine ranking

- Develop outreach programs to grow and engage an active community of followers: identify social media influencers and engage with them across channels to build a solid referral network

PR/Media & Events

- Create & drive PR strategies especially for India market.

- Promote Company in external event participation.

- Organize Company events for customer meets & round tables for thought leadership with prospects & customers.

Customer Marketing

- Develop and lead all customer specific marketing plans - customer surveys, co-branding initiatives, customer loyalty programs, etc.

- Manage the Global Customer Advisory Program

- Manage customer permissions and approvals - case studies, testimonials, quotes, interviews, guest blogs, speaking opportunities at events, etc.

- Create relationships with customers' marketing divisions and develop actionable insights into their vision, key initiatives and their full breadth of marketing activities

- Drives Sales Enablement activities - Knowledge sharing sessions about sales wins

People Management

- Work with cross-functional teams for new business opportunities

- Enable the team through knowledge sharing on Domain, Technology and Customer Centric solutions

- Setting expectations, reviews, mentoring/coaching, deciding rewards, recognition, bonus, and promotions.

- Monitor performance and drive optimum utilization of people through efficient task allocation

- Provide technical and functional leadership, and drive innovation to successfully deliver highly critical projects.

- Engineering or MBA Graduate having over 15-20 years of experience in B2B enterprise software platform/industry.

- Excellent communication skills with clarity of thought and articulation.

- Acumen in development of marketing plans tied to sales goals, objectives, metrics and outcomes.

- Provide leadership and direction in the implementation of marketing plans, including marketing events, promotions and branding.

- Develop, create, and manage marketing timelines.

- Must have outstanding writing, copywriting, and storytelling skills.

- Experience in audience segmentation and persona development to aid in content mapping

- Exceptional analytical skills and decisive decision making skills; for improving deliverables should be interested in figuring out solutions to problems.

- Experience in effectively collaborating across multiple teams.

- Proven experience in digital marketing, social media, content marketing.

- Ability to work across teams with geographically distributed team members.

- Motivated self-starter with the ability to learn and adapt, expertise and passion for Customers.

Location - New Delhi