Assistant Vice President - Campaign Tracking - Marketing Analytics - BFSI

Assistant Vice President - Campaign Tracking

- Opportunity with one of the Banking major for Bangalore & Chennai location

- Experience between 8 to 11 years

Position : AVP

- Team handling experience is must

- Only applicable for female candidates

- This role Assistant Vice President, APAC Marketing Strategy is being created to overhaul the Marketing Measurement for the APAC Consumer Business. This would entail campaign measurement & marketing optimization for all APAC campaigns across 17 APAC markets and all marketing channels.

General requirements of the role are :

- Accountable for managing the end-to-end development and ongoing delivery of marketing measurement analysis & tracking reports for all regional and country campaigns

- Work closely with the Big Data Implementation, product, Business Analysis & Insights, and modeling teams to understand pipeline of new campaign launch, and ensure tracking of these campaigns from Day 1

- Enable the transformation of the campaign tracking function to bring more analytical rigor including but not restricted to working closely with the analytics leaders to ensure appropriate DOE/Test-control set-up is in place for tracking new campaigns

- Recommend strategic changes in marketing execution, and influence key stakeholders towards improving marketing outcomes

The ideal candidate would have :

- Excellent marketing ecosystem & commercial awareness

- Depth of expertise in marketing analytics, especially related to marketing campaigns tracking, Design of Experiments & attribution

- Ability to influence stakeholders through coherent and clear presentation & communication skills

- Extensive knowledge of analytics/reporting tools (e.g. Google Analytics, Adobe Analytics, etc.), Excel, query languages such as SQL, and programming languages such as Python and R

- Extensive experience with A/B and multivariate testing.

- Knowledge of / experience with multi-channel and cross-channel attribution

- Experience with in-depth marketing analytics and problem solving, ability to think strategically while being detail and execution-oriented, and success in managing competing priorities

- Expertise in creating and driving quantifiable metrics/KPIs and leverage consumer data to find quality customers to acquire, engage, retain and reactivate through various marketing channels

- Hands-on experience of working with marketing and digital data and combining them with sales funnel data (Salesforce, Marketo) and Adtech/Martech

Qualifications :

- 8-11 years of experience in marketing analytics roles with exposure of working in financial services

- Strong Knowledge of marketing analytics techniques & platforms including digital tools such as Adobe site catalyst, SAS & SQL

- 2-3 years of experience in leading 5+ member teams and proven ability to manage cross functional projects

Education : Masters in a numerate subject such as Mathematics, Statistics, Operational Research, Business Administration, Economics etc. from Premier Institute or a track record of performance that demonstrates this ability