Assistant Vice President - Brand Management/Marketing & Communication - Gaming Industry

AVP Brand, Marketing & Communication - Early Stage Gaming Industry

- Develop, implement, analyze, and iterate cohesive marketing plans to increase brand awareness, consideration, and adoption

- Set current and long-term goals for internal teams and allocate resources accordingly

- Lead the Marketing team and elevate its level to a skillful, efficient industry-leading unit

- Research, meet, shortlist and onboard external agencies as needed

- Plan, review and monitor the Department's budget

- Build relationships with media and stakeholders through creative PR strategies

- Monitor all marketing campaigns, across digital and non-digital mediums, and iteratively improve them by focusing on customer behavior, usage patterns, spends and other data driven insights

- Design and prepare regular MIS and presentations for the management

- Conduct market analysis to identify and understand the needs, desires, and constraints of target audience

- Analyze the customer journey and identify key touch points in the customer's interaction to optimize customer activation and retention

- Conceptualize, drive, and implement effective marketing events

- Forecast hiring needs for the Department and drive recruitment

- Track Competitor activities, USP's and new product launches

- Track brand awareness metrics