Principal Consultant at Indusion Consulting
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Assistant Vice President - Brand Management - Advertising Firm (6-10 yrs)
Job responsibilities :
- Work closely with Product and Segment Managers to execute marketing campaigns to meet business objectives
- Work closely with Legal, Compliance, Decision Management and Channel execution teams.
- Execute marketing programs to grow the franchise while achieving business goals across branches, online and phones and across key target segments.
- Provide pro-active direction & ideas for campaigns/projects on all aspects- social, digital, ATL, BTL, etc.
Candidate background :
- Post-Graduate with 6-10 years of experience
- Experience in planning, managing and executing brand campaigns
- Knowledge of all aspect of marking touchpoints
- Good exposure to leveraging data and analytics to create campaigns
- Managed creative/media agency to plan and launch campaigns