Assistant Vice President - Brand - FMCG/Retail/Pharma

AVP Brand

Position - AVP Brand

Location : Gurgaon / Delhi

- Integrate brand positioning and customer proposition in all communication and customer journey

- Campaigns to increase customer base in every part of the marketing funnel

- Drive Same Store Tickets Growth by execution of marketing campaigns in collaboration with creative agencies

- ROI of campaign - optimized media selection and budgets to achieve growth

- Cafe System overall targets achievement

- Research

- Consumer Insights

- Understanding of consumer insights to drive positioning, new products and increased customer acquisition in specific segments

- Brand Awareness, Consideration, TOM. Attitudes and Barriers

- Drive additional revenue via new product launches

- Overall share of voice of brand, social media engagement and followers

- Cafe design, customer journey mapping and verbiage, creatives for in-store campaigns