Assistant Trade Marketing Manager - FMCG

Role Summary

The Key Objective of Assistant Trade Marketing Manager is to design the trade marketing strategy and execute the same in the trade with the help of the ASMs/RSMs

Essence of Role - Key Accountabilities

- To Develop and execute Trade Marketing Strategy for the JKHC brands in the assigned geography

- Conceptualizing and formulating trade marketing calendar as per business strategy

- Drive width and depth for existing, New and focus Products through Field team and Distributors

- Manage Customer Relationships: Develop and manage external suppliers, Vendor and partners to drive Trade program efficacy.

- Designing Trade Promotion Programs for Retailers

- Driving share of shelf with Retailers and Merchandisers

- Building Retailer Relationship and Driving initiatives

- Shopper Activation: Instore Promotion and Activation

- Design and Execution of the Wholesale loyalty program

- Collect and disseminate Best Practice for profitable Trade Marketing activities

- Ensuring the POP Material is executed in the Market successfully

- Competitive Insights from market to be actively sought and updated regularly to sharpen and ensure trade programs are in line with market requirements

- Should be working very closely with the field sales team and keep himself continuously updated to efficiently handle the sales roles in future

- Keeping the trade spends in the approved budgets

- Analyze and keep track of the Return on Trade Investments

- Ensuring the desired Market hygiene

- Market visibility in line with the merchandising principles

Interested candidates should revert with following details asap.

Current CTC
Expected CTC
Notice Period