Posted By
Posted in
Sales & Marketing
Job Code
1354395
Core Responsibilities
1. Understanding and identification of opportunities in market segments and develop new products for identified segments/concepts in line with needs
2. Periodic evaluation and benchmarking against competition offering and propose recommendations/action to improve in existing product offering to suit customer needs
3. Product Development Initiatives basis competition / product benchmarking
4. Developing front end (business enabling) product collaterals and customer communication in consultation with Marketing
5. Periodic study of all Product variants/Sourcing Trends in terms of transactional behavior, value build up & qualitative parameters to take necessary action accordingly
6. Customization - Account Level / Catchment level (Evaluation of proposals / Managing Approvals / Regular monitoring of customized offering in terms of value build up)
7. Standardization of all bank initiated customer communications related to TASC
8. Periodical Content review on services / tariffs / documentation/ Terms and conditions / bank's policies for customers etc on the Web / kit / indenting systems
9. Ownership of all Direct Banking Channel products/Solutions (from TASC Product perspective) - periodic review of current capabilities / competition benchmarking of services & efforts in enhancing capabilities /on-boarding of vendors
10. Content ownership in Training / capability building in TASC accounts for front-line channels
11. Provide necessary MIS / Management update.
12. Regularly liaise with internal and external relevant stakeholders
13. Business enabler for driving Institutional business through channel
14. Coordinate with Business teams on driving TASC business through campaigns/contests
15. SPOC for any business requirement at HO
People Management or Self-Management Responsibilities
1. Providing support to the TASC channel to enable acquisition & Improvement in existing product offering to suit customer needs
2. Undertake training of the relationship teams wherever necessary to promote other cross sell products (CMS, PG, POS, QR)
Risk and Internal Control Responsibilities
1. Follows risk policy and processes to mitigate the operational, regulatory, financial, informational, and reputational and audit risks as instructed by the departmental manager.
2. Periodic evaluation and benchmarking against competition offering and propose recommendations/action to improve in existing product offering to suit customer needs
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Posted By
Posted in
Sales & Marketing
Job Code
1354395