Assistant Product Manager - FMCG

ROLES AND KEY RESPONSIBILITIES

The candidate will assist the Sr. Product Manager in carrying out the following roles

- Manage Brands

- Carry out both ATL & BTL activities for specific brands

- Carry out consumer, trade and competitive analysis

Consumer Promotions

- Brainstorm and generate alternate consumer promotion concepts plans while coordinating with purchase department

NPD

- Lead the consumer validation of the concept sample

- Provide design artworks for development with the agency

- Follow up with legal department to check on Branding, Claims & Artworks

Manage Marketing Services

- Draw up activity calendar and allocate expenses based on activity, brand plans & AOP allocations

- Create brief for agency based on requirement & review plans to check adherence with the brief given and provide feedback

- Provide feedback on the draft plan for Media planning

- Ensuring the benchmarks of media campaigns are achieved in consultation with the media agency