Assistant National Trade Marketing Manager - FMCG

Assistant National Trade Marketing Manager - FMCG - PAN India (4-8 years)

Job Responsibilities :

- Planning & execution of Trade marketing promotions/programs for the entire brand portfolio across channels/regions:

- Build a calendar for each activity on the basis of building blocks.

- Execute as per plan by proper communication down the line to Regional Trade Marketing teams and Sales team (GMs/RSMs)

- Tracking and monitoring of the same through a proper tracking mechanism

- Planning and execution of occasion/festival/event-based promos/programs

- Planning and execution of loyalty programs for Trade partners and aligning them to business goals.

- Develop CCP programs in coordination with the brand team and execute the same through the regional Trade marketing and sales team.

New business development - expansion/activation :

- Planning execution of Portfolio Model stores