Assistant Marketing Manager - Telecom

About company:

All you need to know about Excitel is that it's fun, young and exciting. These values are important to us and we carry them with us every day. We came into existence in 2015, and are now with 6 lakh active subscribers, 1400 partners and 2 major markets in Delhi and Hyderabad.

As per TRAI's Dec - 20 published numbers for India, Excitel stands 7th (total subscriber base) among all private players in India, 4th in top monthly and quarterly growth (absolute and %) - averaging higher than market growth average, and among top 10 Wireline Broadband players in India.

This compared to the large conglomerates (Airtel, BSNL/MTNL) or well-funded platers (ACT Fibernet, YouBroadband from Vodafone) or publicly listed (Hathaway) or players with long history (Spectranet, DEN, Tikona) is an amazing success story of Excitel. Excitel has been steadily growing its subscriber base largely due to their powerful technology and strong word-of-mouth from users. This year we have 20 cities in our portfolio and envisage to expand to 50 cities by 2022.

While Excitel's initial industry-first plans & industry-best delivery gave it an exponential growth in these years, competition has now copied the promises, if not the delivery, thus confusing the consumers. Keeping in sync with the ambitious market expansion and market-share gain that is. Excitel's vision for the next few years, its critical now to build the value-system for the brand and

what it is identified for - not only for its Customers & Prospects, but also to attract the right employees, partners, associations, press, and so on. As we are aware, in the current organic world of communication, a brand is no longer what we tell the Consumer it is - it is what Consumers tell each other it is. The environment is such that the Excitel brand storytelling is an urgent necessity for our business to sustain & grow.

We've always been obsessed with transforming the way young Indians experience entertainment on the internet at home, and it is the passion guiding our way forward.

Our Power Factors:

- Super high consistency in performance

- European technology to Indian homes

- Regional partner network ensures exceptional last mile delivery & local support

- Lightening fast and efficient customer support

Job Summary : Assistant Marketing Manager

Responsibilities

- Identify research needs, execute and analyze research in order to identify opportunities

- Creating and managing all marketing materials and collateral in line with brand direction (internal and external communication)

- Leading the planning and implementation of PR and initiatives related to the brand

- Assisting/Implementing online marketing activities including Social Media, SEO/SEM, Push|Emailer|SMS|Banners, monthly PR

- Maintaining and implementing an annual/monthly marketing calendar

- Leading the planning and implementation of PR and initiatives related to the brand

- Tracking effectiveness of various campaigns and course-correcting as required. Managing communications spend and working with vendors and agencies, to create and/or localize communications and marketing activities and develop supporting assets