Assistant/Manager - Website Management - Mutual Fund Industry

Assistant/Manager - Website Management

Position : Assistant / Manager - Website Management

Experience : 3 - 5 Years

Reporting to : Senior Manager

Location : Mumbai

Department : Digital

Job Role - The key areas of responsibilities are as follows:

- Conduct market research, including competitive benchmarking, and analyze campaign effectiveness used to inform decisions regarding strategic marketing direction, product segmentation and customer targeting.

- Establish an approach which will help plan, analyze and optimize acquisition, engagement and remarketing campaigns.

- Create regular performance and ROI forecasts for Digital & Marketing based on historic lead performance in order to optimize monthly marketing spend.

- Enhance Customer profiling based on Customer Data Platform in conjunction with a 3rd Party Partner and other sources within organization.

- Establish KPI Framework and Reporting Structure for Campaign Reporting

- Achieve higher degree of personalization in Digital Communications

- Customer Journey on Web and Mobile.

- Customer segmentation to send relevant campaigns.

- Improve customer engagement and campaign conversion rate.

- Campaign planning, management and execution.

- Pre-post campaign analysis to determine campaign impact.

- Migrate to a More customer centric Marketing Approach.

- Overseeing the day-to-day operations and performance of the company's website.

- Ensuring a seamless user experience and implementing SEO strategies.

- Manage Website/CMS governance and processes for the business plus marketing automation tools.

- Analyzing website's metrics and staying updated on industry trends to enhance online presence

Knowledge & Essential Skills:

- Strong understanding of Mutual Fund Industry

- Experience in Client acquisition.

- Project Management Experience

- Excellent Communication

- Good Presentation Skills

- Ability to work cross functionally to drive customer experience improvements

- Strong technical understanding of the Digital space and Digital Marketing products.

Remarks:

Industry Preference - BFSI