Assistant Manager/Senior Executive - Digital Marketing - Consumer Durable

- The candidate should be aware of the analytics tools to shape their strategy, measure success and improve the campaign.

- Planning & executing the monthly marketing calendar & digital campaigns

- Crafting the marketing communication & creative for each campaign basis brand guidelines & brand tonality.

- Drive performance campaigns across digital mediums. Analyse, track and report campaign performance, for better optimization of current & future campaigns.

- Agency briefings & creative ideations for all campaigns along with ongoing coordination and feedback with media and creative agencies basis campaign

- Performance & requirements.

- Monitoring marketing spends & budgets, tracking campaign spends to ensure effective ROI.

Qualification - MBA / Postgraduate

Experience: minimum 5-6 years