Assistant Manager - Sales & Marketing - Loyalty Reward

Job Description:

- The Assistant Manager will implement the organization's loyalty program strategy within a designated geography.

- Acting as a loyalty champion, the role involves scaling up the program according to agreed metrics and establishing a robust monthly reporting mechanism for internal stakeholders to ensure real-time updates and necessary course corrections.

Role and Responsibilities:

- New Member Registration - Carpenters and Contractors Onboarding:

- Facilitate onboarding of new members (carpenters and contractors) into the loyalty program.

Training and Participation in Onboarding Process:

- Support and train the sales team to drive enrollments effectively.

Regular Market Visits:

- Conduct meetings and educational sessions with dealers to generate references and leads.

Drive Activation and Member Engagement:

- Ensure enrolled members actively engage with the program within a specified timeframe.

Coordination with Sales Team:

- Collaborate closely with the sales team to enhance member engagement.

Management of Program Collaterals:

- Provide necessary program kits, user manuals, etc. , to facilitate member activation.

Designing and Managing Engagement Calendar:

- Execute engagement activities as per the designed calendar, including meetings and reward distributions.

Program Governance:

- Establish governance frameworks to oversee the smooth operation of the loyalty program.

- Build Relationships with Active Members:

- Address member issues promptly and prioritize member satisfaction.

Sales Team Reporting and Performance Tracking:

- Monitor and support the sales team through platforms like WhatsApp, extracting and interpreting data to derive actionable insights.

Data Management and Compliance:

- Ensure data governance standards are upheld, adhering to GDPR regulations across all touchpoints.

Project Management:

- Manage projects to ensure timely delivery within allocated budgets.

Desired Profile / Criteria / Skills:

- Experience: Previous experience in sales and marketing functions.

- Loyalty Management Tools: Familiarity with tools used for managing customer and influencer loyalty.

- Technical Skills: Proficient in MS Office suite (Excel, Word, PowerPoint).

- Communication: Strong verbal and written communication skills, capable of aligning multiple stakeholders.

- Attention to Detail: Excellent proofreading and copywriting skills, meticulous attention to detail.

- Analytical Skills: Ability to analyze data, derive insights, and apply a commercially minded approach.

- Collaboration: Strong collaboration skills to coordinate effectively across different business verticals.

- Travel: Willingness to undertake extensive travel as required by the role