Assistant Manager - Retention - Marketing Operation - Telecom

- Responsible for Customer Retention activities

- Primary responsibility is to drive long term & short term retention programs and churn management.

- Creation and execution of successful customer retention programs

- Coordinate with Other Departments and manage Churn programs effectively

- Responsible for continuously tracking the Retention programs & regularly revisiting all the components of the process to ensure that it remains robust & aligned to business delivery requirement.

- Daily, weekly & monthly analysis & MIS for driving retention initiatives.

- Responsible for product/package creation in various back end systems and coordinate for their launches in the market

- Coordinate with back end IT/IN/RA/Corporate/CS team for product creation as per consumer offering.

Maintain Product :

- Financial working, Pricing approvals and Product life cycle management. Analyze the product performance and do the necessary changes if required.

- Make internal / external communications plan for new products

- Maintain historical data and reports

- Responsible for detail competition monitoring and analysis w.r.t. products & offerings (Both Marketable & Segmented)

- Understand market/competition activity and daily tracking of competition information from various sources like web sites, Press & Electronic media, Market sources etc.

- Gather customer insights from retail and customer touch point inputs and arrive at tactical and strategic programs & retention tools

- The position requires strong coordination with IT Operations, Customer Care, After Sales & Commercial team to ensure success operations

- Functionality development through IN/IT/Campaign teams for various activity

Required Skills :

- Hands on in Product management and Customer Management skills

- Understanding of customer life cycle

- Large data base handling through Excel / Access / any other data management tools

- Strong analytical skills

- Strong Excel/Access/Power-point skills