Assistant Manager - Product Marketing & Visual Merchandising - Online/Internet

Job Description :

Product Launch :

a) Go to market strategy :

- Market study, positioning & messaging

- Product Page Elements: Photoshoot (Catalogue - product & model shoot; Campaign Shoot), Product Videos, Product Visual Merchandising)

- Product promotion strategy (post discussion within Brand Team & with CM) - define promotion channel (social media, blog, PR, ATL: television, cinema, radio, print, OOH / BTL: Point of sale, flyers, brochures etc.) depending on inventory & price of product

- Product packaging & Tags

b) Analyze success of launch :

- Monitor full price & offer led clicks / sales via multiple channels, compare data with total number of customers, analyze target audience

c) Revisit strategy & apply changes on product page if needed

- Enhance on-site customer purchase experience

- New Brand Name, Logo, Consumer Personality

- Product Consultative Banners on Category Page

- Visual Merchandise on Category Page - Icons / Visual Indicators / Showcase product functionality or USPs visually

- Competitive intelligence & market landscape. Run design surveys, customer persona surveys, user experience surveys, product preference surveys for new launch

- Product Page Design & Feature Inputs

- Analyzing vendors & agencies - Photoshoot, Product Launches etc.

Experience : 2 Yrs

Location : Bangalore

Salary : 8L to 9 L