Assistant Manager - Product Marketing - Manufacturing

World's second largest and Asia's largest luggage maker. The company manufactures plastic moulded suitcases, handbags, briefcases, vanity cases and luggage.

Responsibilities;

- Understand customer need, conceptualize solution and use creativity & imagination to develop & deliver variety & cutting edge products.

- Pro-actively develop new concepts through structural & aesthetic design, generating new ideas for better look, cost savings and convenience within time lines

- Drive pre-sales support with extensive customer interaction through market analysis, competition study, buyer behaviour etc

- Think ahead in terms of ideas while using PPT and all its features, design software etc

- Responsible for product development & printing; Work is 50% is product conceptualization, 30% graphics, 20% printing

- Capable of ideating trendy stuff on own, lot of drive & initiative.

- Responsible for new product development. Define & initiate new cards product, design product proposition, feature and related process

- Scoping of product program and setting up in the technology platform

- Design & finalize process in consultation with various stake holders within/outside the organisation

- Management of product portfolio which includes strategy formulation for increasing product penetration, increase product usage and value, design and run campaigns and customer interaction program

- Manage the product profitability and performance review

- Provide MIS/Analytics support to management

Thanks