Assistant Manager - PPC Ads - FMCG

Assistant Manager(Amazon PPC Ads)

Responsibilities a Amazon PPC Ads expert is expected to have:

- Strategizing PPC campaigns, allocate budgets and optimize ROI from different Amazon & Google PPC Ads campaign types.

- Having experience in analysis of amazon business reports, search term reports, etc.

- Plan, activate, track, monitor and optimize campaigns & its corresponding spends based on the data insights

- Setting up and managing Amazon Ad campaigns, ad groups, ads, keywords, bids, and budgets on a weekly basis.

- Should have sound knowledge of amazon seller central and vendor central.

- Liaise with external agencies to drive higher revenue from paid ads channels

- Collaborate with internal teams & agencies to optimize key KPIs like CPM, CTRs, ROAS, CPC and Conv. Rate

- Tracking and reporting key paid marketing campaign metrics

- Managing and updating analytics mechanisms for continued data tracking

Desired Candidate Profile:

- 4-7 years of work experience in Amazon & Google advertising for D2C brand

- 3+ years of hands-on experience in understanding of paid search tactics and digital marketing skills to monitor and manage our Amazon & Google PPC campaigns that generate positive ROI.

- Strong written and verbal communication skills

- Presentation skills, analytical mindset and ability to spot patterns and trends in data

- Having experience in analysis of amazon business reports, search term reports, etc.