Assistant Manager - Performance Marketing - Retail/eCommerce

Performance Marketing - Assistant Manager

Roles & Responsibilities :

- Driving Brand Initiatives, Campaign Planning, Media Strategy, Execution and Performance Tracking.

- Experience in a Performance Marketing mandate of a known consumer brand is a must.

- Should know how to scale a brand and should have managed large budgets (1cr+/Month) in direct capacity.

- Responsible for day-to-day performance marketing on Google and all social media platforms.

- Manage web analytics - Implementation and analysis

- Should be able to create and optimize campaigns for -Google Ads, Facebook Ads, Bings Ads, Quora Ads, Adroll and Perfect Audience.

- Analyze the traffic and achieve the goals set (Lead and conversion based campaigns)

- Form Leads, Audience Targeting and Conversion Optimization for Facebook Ads.

- Manage Text, Display, Video ads for all the platforms mentioned above.

- Able to Re-market ads for Website visitors, Custom affinity, Intent and lookalike Audiences.

- Curate insights from FB Business Manager, Google Analytics, Google Ads manager and other analytics platforms

- Establish processes for monitoring, measurement and optimization of performance marketing metrics that correlate to business.

- Research competition, investigate and set benchmarks and deliver on strategies for improvement.

Qualifications & Experience :

- 2-3 yrs of relevant experience in Digital Marketing

- Experience in handling large scale campaign planning, optimization for both performance.

- Must possess strong knowledge of Google Adwords & SME. A knowledge of Facebook Ads would be a plus point

- Demonstrated ability in executing results, with strong attention to detail

- Consumer-centric mindset and ability to think strategically and tactically