Assistant Manager - Performance Marketing - Retail

Performance Marketing - Assistant Manager

Key Responsibilities :

- Responsible for Analyzing daily marketing campaigns and reporting KPIs

- Data & insights representation to stakeholders within & outside the team

- Creating data based recommendations for campaign managers to optimize campaigns

- Critical and in-depth analysis of third party analytics and campaign management tools Google Analytics, Google Tag Manager, Facebook Pixel, PowerBI, Search Ad 360 etc. to measure and analyze the campaign impact and provide actionable insights.

- Responsible for execution of Google Search Ads, FB Ads, DV360 Ads campaigns according to brief and best practice guidelines.

- Experimentation is key at M&S and should have an eye for new things to be done across marketing platforms

- Should have good understanding of ad copy, creative, landing pages

Skills :

- Should have hands-on experience on Google Analytics/Adobe Analytics.

- Understanding of Google Ads, FB and/or DV360 is good to have

- Having an eye for error to solve problems quickly

- Engineering educational background is preferred

- Problem Solving & Data driven