Assistant Manager - Online Retention Marketing - Online/eCommerce

Responsibilities :

- Strategizing & executing to improve Key Retention Metrics i.e Repeat Rate, % of Repeat Revenue, Revenue Per Customer, etc.

- Analyzing Regular Customer Cohort Performance, both on a product & company level.

- Build retention marketing campaigns based on customer segmentation.

- Drive User Engagement in Lower Funnels using user engagement platforms

- Creating Email, SMS & Push Marketing Strategy & Campaigns to increase repeat rate & overall basket size.

- Analyze and track performance - activation, engagement, retention and churn data analyzing experience is required

- Have had prior experience of working on retention automation tools like Moengage, CleverTap, Optimove, Klavio etc.

- Exhibit the ability to understand user journeys and formulate new & meaningful touchpoints

- Exhibit analytical and data driven mindset to measure and improve retention

- Work towards rigorous A/B testing, have the acumen to determine the winning composition and adapt the learning to other campaigns

Base Location : Mumbai