Assistant Manager - On-line Category Management - On-line Companies
- Be a subject matter expert and enable systematization & automation across business processes
- Marketing plan - deciding and rolling out offers - bank/wallets, monthly offer plan for drop offs/ new customer/ referrals, flash sales; products to focus on
- Working with marketing team for creatives, digital marketing for getting traffic on the key product types
- Working with Performance marketing team for better coordination on push, sms, email, facebook/google
- Merchandising - Liaising with merchandising team to ensure we know what sells and that is served at right position (Sorting) - which customer sees what in each category - all data backed experiments
- Product Flow - Ensuring product flow is smooth, each time weeding out excess options, adding new relevant categories on L1, grid etc
- Monitoring and taking relevant actions for driving visits and conversions
- Working with assisted Sales team to drive better conversions, SOPs etc.
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