Assistant Manager - New Product Development - Consumer Product

Position - Asst Manager New Product Development

Role & Responsibilities

Candidate is responsible for New Product Development based on current trends, BTL Activities, Brand Activation,Brand management, Product Costing

Product Management:

- Responsible for complete ownership of product from concept to end product on shelf

- Provide detailed business plan of the product/category; including contribution per product/product category

- Work with the in-house design team to develop new products based on current trends, market research, consumer insights, market intelligence, sales feedback and competition mapping

- Product costing and price point decisions in consultation with HOD

- Working with the SCM and Sales team to manage the lifecycle to the product

Market Immersion:

- Understand consumer habit and attitude towards the product category

- Understand and identify consumer needs, market trends and competition strategy

- Work on the need gap analysis through research and consumer interaction

- Work with external agencies to test new product concepts.

Activation:

- Provide necessary inputs to the sales team in form of product information and on ground support to help sell product in the desired manner

- Analysis and product line customization for different channels of sales

- Work with the supply chain team in terms of demand forecasting and availability of stocks based on budgets and market demands.

- Feedback analysis from distributors and points of sales

- Order analysis and coordination with distributors and retail teams

- Customized marketing programs for different channels of sales

Job specification

Job knowledge:

- Is 23-28 years of Age (M/F) with a full time MBA / PG with specialization in sales & marketing

- 3-5 years professional experience in Product Development /Brand Management / Strategy department of any well known consumer product brand/company

- Has ability to pay attention to detail, strong listening, verbal and written communication skills

- Possess strong analytical/logical thinking skills and clarity of thought

- Comfortable to work across businesses and brands in a deadline driven, dynamic environment

- Is a team player & has a strong desire and ability to learn

Additional

Attributes: - Proficient in use of MS Office